
A specific focus of SHI has been to assist clients in the development of insurance and privacy programs for children. With the encouragement of many outside forces, including U.S. Surgeon General Richard Carmona, SHI has developed NonStop ™ as a tool for combating the childhood obesity epidemic.
NonStop is a sponsor supported, multi-media company which is focused on engaging children, ages 6-17 and encouraging physical activity and better nutrition. Revenue from the program come from sponsorships, traditional and online advertising, mobile marketing and joint ventures with managed care and community organizations.
Strategic Healthcare owns the NonStop trademark for a wide range of sports equipment, educational services and sports and casual apparel. All intellectual property developed for the NonStop program is owned by SHI.
NonStop is a children’s marketing network which is built on the platform of healthy living. Launched in 2005, it will enrich the lives of participants for decades to come.
For more information, please visit the official NonStop Web site: www.goingnonstop.com
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